Freelance Data & Governance Consultant · Aarhus, Denmark

Dashboards people open.
Boards that actually run.

I build Power BI dashboards and data tools for organisations that need real numbers, not quarterly reports. I also set up governance, funding and structure for foreninger, cultural projects and small NGOs that are strong on mission and shaky on process.

Taking on new work

2-6 weeks Turn around
3 Boards served on
EN / DA English and Danish

The problems I'm
built for.

Most of the work starts with one of these conversations. Here's what each one turns into, below.

We're making decisions on gut feel because the numbers live in five different spreadsheets.

A Power BI dashboard or lightweight tool built around the one decision you're actually trying to make.

We have a mission but no idea how to structure a board.

Governance documents, roles and processes that fit the size of your organisation, not a generic template.

Our bookkeeping is a shoebox and a prayer.

Bookkeeping setup that's simple enough to keep running after I leave, and clean enough to survive an audit.

We keep missing funding deadlines because no one owns this.

Funder matching and a real application calendar, so deadlines stop being a surprise.

Everyone's burnt out and we don't know why.

Usually a structure problem wearing a morale costume. I look at where the decisions and the workload actually sit.

We got funded once and have no idea how to prove impact for the next application.

Outcome reporting frameworks built around what the next funder will actually ask to see.

We need a website and don't know where to start.

A lightweight site and the comms strategy to go with it, sized to what your organisation actually needs.

We need to run a workshop and nobody on the team has actually facilitated one.

Structured governance workshops that fix a specific problem in the room, not generic training.

Five packages, not five vague promises.

A concrete deliverable, a real format and a realistic turnaround for each one. No prices shown here; happy to talk numbers once I know what you actually need.

🏛️

Governance & Setup

Built by doing it twice: founding one association and guiding another through the process.

  • Bylaws, bank account and Google Workspace (including the free nonprofit tier) sorted in the right order
  • A board structure and meeting cadence sized to how many people are actually in the room
  • Documentation and policy decisions designed to prevent capture and groupthink in a small organisation
Turnaround2 to 6 weeks, depending on what already exists
Best forA board with a mission and no idea how to structure itself
Association registration Bylaws & bank setup Board cadence Bookkeeping setup
💶

Funding & Grants

The full grant cycle, priced fixed-scope or success-fee, not hourly.

  • Funder matching against your actual mission, not a generic list
  • A written application in English or Danish, with budget and logic model attached
  • A multi-funder stacking strategy if you're chasing more than one grant at once
  • Post-award outcome reporting, so the next application isn't starting from zero
TurnaroundBuilt around the funder's own deadline, not mine
Best forOrgs that keep missing funding deadlines because no one owns this
Funder matching Grant writing EN/DA Budgets & logic models Outcome reporting
🗣️

Workshops & Facilitation

Built around the actual blocker in the room, not generic training.

  • A half or full day session built around one specific problem: role clarity, decision bottlenecks, meeting structure
  • A facilitation plan, not a slide deck read at people
  • A short written summary of decisions made, so the workshop still matters after everyone goes home
FormatIn person in Aarhus or nearby, remote by arrangement
TurnaroundUsually booked 2 to 4 weeks out
Best forA team that needs to run a workshop and nobody has actually facilitated one before
Governance workshops Board facilitation Meeting structure Decision-making

Mini Kits: 100–350 DKK

Dashboard or tool build: 1,500–3,500 DKK

Governance workshop: 6,000–9,000 DKK

Ongoing retainer: from 750 DKK/month

Most engagements run 2–6 weeks. Day-rate and fixed-scope pricing also available. Happy to talk numbers before anything else.

Recognise your situation? Tell me what's going on and I'll give you an honest read on whether I can help.
Tell me what's going on →

A few projects and
organisations I've worked with.

Data work, governance, grant writing and facilitation. Some of it finished and some underway.

01 · Industrial Operations

Frichs Pyrolysis
Production Reporting

Power BI · Daily KPI delivery · Stakeholder iteration

Designed and built an operations-ready production reporting system for a pyrolysis facility. Daily and monthly KPI delivery, hardened UX patterns for floor-level use, and iterative feedback cycles with production managers.

Decision speed on production issues reduced from days to hours.
Power BI Ops reporting KPI design Industrial
02 · Data & Ops

F&F (Forandring)
Data & Project Management

Data work · Project management · Civil society

Ongoing data work and project management for a civil-society organisation.

Ongoing role as Head of Change and Treasurer.
Data work Project management
03 · Grants & Culture

Tango Work/Life
International Grant Work

EU cultural funds · Grant writing · Application strategy

Writing and structuring international grant applications, navigating EU cultural funding schemes.

Ongoing: a steady pipeline of applications written and submitted, decisions still pending.
EU funding Grant writing Culture sector
04 · Community Building

Writing Community
Built From Nothing

Brand · Pricing model · Programme design

Built the brand, pricing model and three spin-off programmes for a writing community from scratch. Also designed the session format and facilitate it weekly.

Brand, pricing model and programmes now running.
Brand strategy Pricing model Programme design Facilitation
05 · Culture & Funding Research

Aarhus Improv
Festival Funding Research

Funding landscape mapping · Festival · Early-stage forening

Funding strategy research for an improv association's first festival in early setup. Also a founding member, in charge of ops.

Ongoing, early-stage funding strategy support for an association still being set up.
Funding research Festival Early-stage association Ops
06 · Population & Retention Analysis

Aarhus Workforce Forecast
Sizing an Uncounted Community

Population estimation · Retention modelling · Municipal policy

Estimated the size of Aarhus's international and accompanying-spouse community from available public data, in the absence of a direct data pull from Danmarks Statistik.

A reusable estimation method and retention model, delivered for Aarhus's workforce-retention discussion.
Population estimation Retention modelling Power BI & Streamlit
07 · Gaming / Market Strategy

Indie Game Studio
Revenue Strategy

Market analysis · Revenue modelling · Pricing strategy

An indie game studio wanted to understand where they stood in the market and how to maximise revenue from their upcoming title. Analysed the competitive landscape, modelled realistic revenue scenarios based on comparable titles, and identified where their pricing approach would need to differ from the competition.

A revenue target, a market positioning recommendation, and a pricing strategy grounded in what comparable studios had got wrong.
Market analysis Revenue modelling Pricing strategy

What I publish.

I publish analytical writing on Denmark's labour market, migration and integration. Evidence over narrative, every time.

Substack

Data in Denmark

Regular deep-dives into Danish public statistics: immigration trends, gender equality metrics, labour market participation, international talent retention.

Read the publication →
The International

Contributor

Writing on Denmark for an English-speaking audience: policy, society and the numbers behind the headlines. Previously a regular columnist at The Copenhagen Post.

Editorial enquiries →
Civil Society

Fair & Fornuftig · Forandring

Head of Change and Treasurer. We gather the perspectives that institutions rarely ask for and develop proposals that make life better: for the people affected and for the systems meant to serve them.

Get in touch →

How I ended up doing this.

I'm Kelly Rasmussen, a PL-300 certified Power BI developer, data analyst and journalist based in Aarhus. I hold an MPhys in Astrophysics from Cardiff University, which means I've been thinking rigorously about complex systems since long before "data-driven" became a buzzword.

I came to Denmark from the UK. I spent two decades in education: designing curricula, analysing performance data, finding ways to make difficult ideas land clearly. That shapes everything I build. Analytics tools the way a good teacher designs a lesson. Nothing wasted. Nothing obscure.

That same rigour shows up on both sides of the work. On the data side, I build Power BI dashboards and applied models for industrial operations, municipalities and studios who need decision-ready numbers, not quarterly reports. On the governance side, I sit on three boards: Fair & Fornuftig / Forandring (Head of Change and Treasurer, focused on data work and project management), Aarhus Improv (founding member, in charge of ops) and the newly founded Kulturbroerne (board member). That's the actual differentiator on the governance work specifically: most governance consultants advise from outside the room. I've sat through the meetings.

Writing as a British immigrant for The Copenhagen Post eventually became something more systematic: Data in Denmark, a Substack tracking migration, labour markets and integration through public statistics. Now I write for The International. The same question drives all of it: what does the data actually say, once you stop listening to the slogans?

That facilitation instinct also shows up outside governance work. I run a weekly writing community in Aarhus, designing and facilitating every session, and I host Coffee Pod, 15-minute conversations with people in Denmark about their professional journeys. Getting someone to actually open up in 15 minutes is the same skill as getting a board to say the true thing in a meeting. It's part of why the workshop format works: I've done the structure-through-doing thing enough times to know what makes a room function.

🏅 PL-300 certified · Microsoft Power BI Developer
🎓 MPhys Astrophysics · Cardiff University
📍 Based in Aarhus · available remotely across Europe
🌐 Bilingual · English (native) and Danish (professional)
🗣️ Facilitator · Weekly writing community & governance workshops
🔧 Tools: Power BI, Python, Streamlit, PostgreSQL, SQL, Excel

Community, conversation,
and a bit of dancing.

Two projects that aren't separate from the work above. This is where the facilitation and community-building experience actually comes from.

Podcast

Coffee Pod

15-minute conversations with people in Denmark about their professional journeys. Because how careers actually unfold here is rarely what anyone planned, and those stories are worth telling.

Listen on Substack →
Quarterly event · Aarhus

Mum's Disco

Come and dance and have fun, then get back to your cosy sofa by 9pm. If you like dancing in a chill environment with nice people but don't like staying up late to do it, this is the event for you. You don't have to be a mum or a dad, just the kind of person who appreciates that the event ends at 21:00. Organised through Fair & Fornuftig / Fællesskab.

Follow on Instagram →

Let's talk
about it.

Email me or find me on LinkedIn. Governance, funding, a website, a workshop, or just not sure where to start: tell me what's going on and I'll reply within two working days with an honest view on whether I can help.

CVR: 46669703